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Sierra Club Brand Campain

Discussion in 'The Garage' started by mudhog, Jun 24, 2003.

  1. mudhog

    mudhog THEGAME Staff Member Super Moderator

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    From The New York Times...........

    Sierra Club to launch branding campaign
    In the hopes of generating more revenue at a time when
    financial contributions to nonprofit organizations
    have begun to lag, the Sierra Club will begin putting
    its name on a variety of products, said Carl Pope, the
    organization's executive director.

    The Sierra Club brand will appear on pillows and
    mattresses, coffee and tea, toys, hats, gloves and
    jackets in stores as early as next month and on
    shelves by the fall. " Our products will make it
    possible to create a total Sierra Club lifestyle,"
    said Johanna O'Kelley, the director of licensing for
    the club.

    The line targets consumers who will pay more for
    environmentally friendly products. The organic coffee
    and tea guarantee labor-friendly production methods.
    Other products are made from all-natural fabrics,
    vegetable dyes and replenishable resources. The Sierra
    Club's licensing includes direct advocacy, such as the
    inclusion in product packaging of postcards addressed
    to Senate Majority leader Bill Frist (R-Tenn.) calling
    for protection of Alaskan forests.

    Pope said he hopes profits from sales of the profits
    generate roughly $1 million for the club after the
    first year -- enough to raise the organization's
    lobbying by 20 percent. "We can raise money even as we
    promote environmentally conscious consumption," he
    said.

    The ultimate goal of the new marketing campaign is for
    those who purchase Sierra Club products to join the
    club as well, Pope said. But some analysts said this
    endeavor could pose risks for the organization,
    including whether those unsatisfied with the products
    will then react negatively to the club itself. "People
    who are disappointed with products could stop
    supporting the club, and that could mean a boycott not
    only of products but of membership," said Paul N.
    Bloom, a marketing professor at the University of
    North Carolina's Kenan-Flagler Business School
    (Claudia H. Deutsch, New York Times, June 15). -- JK
     
  2. ducttape114

    ducttape114 1/2 ton status

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    [ QUOTE ]

    The Sierra Club brand will appear on pillows and
    mattresses, coffee and tea, toys, hats, gloves and
    jackets

    [/ QUOTE ]

    at least it will make it less difficult to spot the enemy
     
  3. Z3PR

    Z3PR Banned

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    F*ck the Sierra Club !!!! I'm all for protecting wild life and sh*t, but those morons go too far with not wanting wheelers too be able too enjoy the great outdoors. F*ck em, I say F*CK EM !!!
     
  4. 83ZZ502_Jimmy

    83ZZ502_Jimmy 1/2 ton status

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    [ QUOTE ]
    F*ck the Sierra Club !!!! I'm all for protecting wild life and sh*t, but those morons go too far with not wanting wheelers too be able too enjoy the great outdoors. F*ck em, I say F*CK EM !!!

    [/ QUOTE ]

    Why don't you tell us what you Really think? /forums/images/graemlins/rotfl.gif /forums/images/graemlins/rotfl.gif /forums/images/graemlins/rotfl.gif

    John
     
  5. Grim-Reaper

    Grim-Reaper 3/4 ton status Author

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    Yeah I saw this posted on another board. Here is my take on it.

    This is a good oprotunity to bankrupt them by beating them at their own game. Boycott the stores selling the crap and post when you do find a store selling it. When you post we start a letter campaing to the store telling them why we are boycotting them for suporting a terrorist organzation that puts Americans out of work and locks Americans out of public property.
    Company like WalMart gets couple thousand letters like that they will pull the product. If sucessfull they will have a bunch of product and nowhere to distribute. They will bankrupt.

    Now my second issue is they are a "Not For profit tax status". Seems to me this is in violation of the rules. How do we sick the IRS on them?
     
  6. mudhog

    mudhog THEGAME Staff Member Super Moderator

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    very good points /forums/images/graemlins/thumb.gif if i see any stores selling there crap i will post up the name of said store /forums/images/graemlins/thumb.gif
     
  7. dyeager535

    dyeager535 1 ton status Premium Member

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    [ QUOTE ]
    Now my second issue is they are a "Not For profit tax status".

    [/ QUOTE ]

    My thinking is that as long as the profits from the sales go to advocacy, there is no issue.

    Don't get me wrong, I'm not for an organization that wants to limit public usage, but it almost sounds like there is some jealousy going on here because the Sierra Club is well recognized and funded decently, while there appears to be little on our side that can have the same said about it.

    I'm not disagreeing, boycotting, letter writing all have their place and are effective, it just seems that time/money might be better spent supporting a group that works for wheelers.

    And if you want to get real picky, the makers of "Camel Back" (or however you spell it, that backpack for water) are anti-wheeling IIRC, and their stuff is worn by US Soldiers. I don't know as they ever "recanted" their opposition to wheeling or not, was a couple of years ago that I heard that one.
     
  8. greywolf

    greywolf 1/2 ton status

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    [ QUOTE ]
    F*ck the Sierra Club !!!! I'm all for protecting wild life and sh*t, but those morons go too far with not wanting wheelers too be able too enjoy the great outdoors. F*ck em, I say F*CK EM !!!

    [/ QUOTE ]i see somone else is working on their shyness /forums/images/graemlins/thumb.gif what he said
     

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