Ok I have a new job prospect, well a new job if I really want it. But the guy that owns the business wants my demands. I have never had to negotiate a job before. I have always been told here is what you get. So my question is what do I ask for? Is there a set formula? Do I just shoot high and let him talk me down or go tell me to fly a kite? How many of you have had to do this, and how did you go about it? Any help would be greatly appreciated.