Hmmmm....sensational journalism or fact?? I don't argue that quality costs money, and there certainly is no shortage of premium parts on that rig....BUT the article said the "build cost" was $170,000. I might agree that there's $80,000 in parts/materials/paint/etc....and a quick calc based on the article: 7 months of build time = (160 hr/mo * 7 months) = 1120 hours ...So I guess the rest might be labor @ ~$90/hr??? Clifton is a well-known "celebrity" now, so I wouldn't be surprised that he could charge premium prices for his work. He's on TV regularly and has been featured in the magazines more times than I can count...once you get to that point, people have to pay not only for the parts and labor, but for the brand name as well. It doesn't really bother me that the total build cost of the rig was that expensive...I am interested to know if labor was added in (since mine is FREE!). I had figured an ALL OUT buildup on my '69 (best of everything, nice paint, etc) would be no more than $60,000 - $70,000 to complete. If S.S. actually has $170,000 in PARTS....I may be rolling up my loose change for a lot longer!!!