2022 GMC Jimmy?

[diesel4me]

Despite Ford trucks being a big seller around here--I can't say I've ever seen even one "Raptor"...

 

[urbex]

They're all over the place down here...like the damn plague

 

[CK5]

I will say they are a "hot" seller, but Ford is not making a living on just selling the Raptor. Overall it is a very low percentage of their sales. Ford states they sold 900,000 F-series trucks in 2018 (F-150, 250, 350) and while they don't list specific models I found some articles estimating they are selling around 1,000 Raptors per month, which equates to 12,000 per year. Do the calculations and that is just over 1% of the total truck sales. Seems pretty reasonable when you look at inventory on dealer lots and the Ford trucks you see running around everyday. Bet I see a couple hundred regular Ford trucks for every one Raptor I see.

You're correct that Ford is not "directly" making a living on the Raptor but it does showcase what they can do which could "indirectly" sell more F-150's. The old "The Raptor is cool but screw 50k I'm going to buy a regular F-150" kind of thing. I still think selling something cool at cost can help you sell something else at profit.