voltage drop...
The reason they say to hard wire it only is probably because they don't want someone putting a 50-100 ft cord and a plug on it,because the voltage drop you'll get from doing that will cause the motor to overheat and fail...
I don't see why you cant use a plug and an outlet,as long as they are rated for more amps than the thing will draw..(like using a 30 amp plug and outlet for a dryer,or a 50 amp for an electric stove as suggested)--as long as you dont extend the wire from the motor too far,and use at least 10ga wire...I'd say 5-10' at most..but I'm no electrician either,so don't take my advice as gospel!..
My 4 HP Coleman "Portable" air compressor sucks--the only thing that makes it "portable" is the fact it has wheels,and a handle!--its 110V,but the cord is as thick as my thumb,and only 5' long!--and it says in big letters "USE NO EXTENTION CORDS!!" so I have to wheel it to and from an outlet every 2 minites when I'm filling tires,etc--either that or I have to buy 100 more feet of air hose,and roll it up every time-

--and if anything else is on the curcuit,it has to be off,or the breaker will trip!

..its a real PITA!...I want a compressor with a gas motor on it I can wheel right to the job..screw electric ones!..
