my friend kevin popped a bead on his 37x12.50x16.5 ssr, at over 20 psi pressure. granted we winched on him from a bit of a side pull but if he slammed it and put a big side load on it i'm sure the same thing would have happened..
That same weekend i popped my 38x13x16's off the bead TWICE both days.. at 10 psi or so, slamming the sidewall trying to climb out of a mud hole with some speed. And those are 16s with a safety bead, so i would think 16.5s at 10psi would be a bad idea. I think zakk had no problems and would run around 18-20psi.