Their's is not just another knock off of the same basic design. It's a very different approach that eliminates pretty much all the bind that is inherent in all the "normal" anti-wrap bars. This design also has a much more involved construction process with actual machine work involved instead of just welding some tube together. A reasonable shop rate for the machine work alone covers most of what they charge. Add in top quality materials like heavy wall high quality DOM tube and the like to cover the rest. That price is not just some number they pulled out of their behinds, it's based on an analysis of what it costs to build them with some profit to make it worth their wile opposed to other potential work.
But I'm wasting time typing this since the vast majority of people will never pay for quality when they can get "doesn't work as well or last as long but is good enough for now" cheaper. "Made in China" anyone?
And I'm guilty of the same thing, I'm cheap AND poor… However, I *can* see the work that goes into a product like that and I would never claim it was over priced simply because it is outside my price range or interest level. People who produce goods are under no obligation to price things at a "comfort level" for every potential person who might be interested in their product regardless of their investment (well, other than in certain Socialist states). It's one thing to say that it costs more than you're willing to pay, but to say they are "doing something wrong" or "over priced" just because they put more work and better materials into doing a good job than you (or even most) are willing to pay for is just wrong. If they are priced above what the market will support, then the product won't sell, and they will be forced to reevaluate. But they are under no obligation to loose money in order to sell some product they developed (unless that makes sense to them - re. loss leaders) nor are they obliged to provide an inferior product just to satisfy the masses.
And since when is an American company refusing to compromise quality to mass market products "doing something wrong"? Well, other than from a business/profit sense which does not apply here.
I for one like the fact we have innovators providing quality and looking for new approaches even if I can't afford it. If the value/performance is there, then maybe one day "economy of scale" and more efficient manufacturing or new applications of "discoveries" will benefit me down the line.