Depending how bad it is. It looks like that's a steel rim, if this is so yes you can pound it out. But you may crack or loosen your chrome around that area. If you put a large piece of leather down and then place the rim face down you can hammer it out. Don't forget to clean up the inside edge where the bead sits befor you re-mount the tire. Other options are use it as a spare. Make it into a bead lock rim, use as a spare, replace... Hope this helps.... If it's alum. you may want to check around your area about repairing it. Sometime they both will crack....