Aside from any choke or carb issues,it could be a lot of other things..one symptom of a slightly leaking head gasket is rough idle upon a cold start up,usually accompanied by a cloud of white smoke that might not be readily apparent...one way to tell is to start it up from dead cold and let it idle about 30 seconds,then remove the spark plugs,and look for one plug with some green or red coolant drops on it,or one that appears to be super clean,compared to the others..the coolant causes the plug to misfire,after the engine warms up fully the head gasket or cracked head may self-seal as it expands and you wont notice anything till the next cold start (except maybe a slight loss of coolant over time..)
Hope its just a simple choke adjustment in your case!...good luck..