I tend to use my tools hard, so I like to look at who is going to service this item when/if it fails. Is it some faceless guy three states away, or is it somebody you know, whose wife teaches at your kid's school,....you get the idea.
It's real easy for a company to claim you abused the item when they don't have to face you the next time you walk in their store.
I try to buy local when possible--I might pay a little more, but I feel I've got an advantage when it somes to service after the sale.
Jimbo