GM Dealer Plates History

[Chief Brody]

I've been searching for a long time now to find out what the "correct" booster plate would be for my 1974 Blazer. That led me down the road of GM Advertising campaigns.

Apparently vehicles did not ship with front booster plates on them, even though they were present in some photos as a new vehicle rolled off the line.

I would be interested in hearing from folks here who either bought their K5 new or have photos of when it was new and what booster plate did it have from the dealer.

 

[Chief Brody]

I have whittled it down to the correct booster plate for a 1974 Chevrolet Blazer would have been this:

 

[Chief Brody]

Although I have read it could be this one:

 

[Chief Brody]

Since a dealer could have used any plate at his disposal it could also have been one of these:

 

[Chief Brody]

I would really like to see you photos if anybody has any

 

[diesel4me]

I have two plates that say "Nothing Runs Like A Chevy Truck"...

Not sure if they were GM dealer stock or aftermarket though..
I have no picture but can get one tomorrow..

I feel like changing them to say:
"Nothing RUSTS Like A Chevy Truck"....

 

[Chief Brody]

I have two plates that say "Nothing Runs Like A Chevy Truck"...

I have no picture but can get one tomorrow..

I definitely want to see those

 

[Chief Brody]

that appears to have been be the 1985 Chevrolet campaign slogan

 

[diesel4me]

Yeah,I think they do say "Nothing Works Like A Chevy Truck"..been awhile since I looked at one ..
I see no pictures of them on google images.

I know I have one on the front of my Suburban,not sure if I have the other one still,it might be on my van,or I may have given one to my older brother,cant remember...I bought them at a swap meet decades ago,probably right around that era..

 

[Chief Brody]

Chevy Campaign Slogans


1969
*Putting You first Keeps Us First!-(USA-1 License plate slogan too)
*The Leader Comes on Strong


1970
*"On The Move" The Chevrolet 70's.
*See America's First-(License Plate Slogan)
*The Chevrolet Movers (Trucks)

1971
*Putting you first in a Big Way-(license Plate slogan)
*Totally Tougher (Trucks)
*The Little Car that Does everything Well (Vega)

1972
*For you in 72!
*We want your Chevrolet to be the best car you've ever owned.
*Totally tougher to last longer (Trucks)
*Building a Better Way to See the USA (Mid year Red-White-Blue Motiff License Plate Slogan)Used in 1974 also

1973-Red-White-Blue motiff takes off.
*Building a Better Way to Serve the USA (Trucks)

1975
*Chevrolet Makes sense For America
*Lasting Chevy Value (Trucks)
*America's favorites,BaseBall,HotDogs,Apple Pie and Chevrolet (used well into the 76- 77 years too)




(1986-93) The Heartbeat of America

(1994-99) Genuine Chevrolet

(1992-2004) Like a Rock

(2004-08) An American Revolution

2008 "Government Motors" I guess

 

[Chief Brody]

hmmm.....look at this tag

 

[Chief Brody]

Here is a 1973 commercial:

 

[diesel4me]

1977 Friendly Chevrolet Truck Commercial - YouTube

 

[snowdriver]

I just ordered a heartbeat of America plate because of this thread,thanks a lot chief!!!

 

[Chief Brody]

ttt