In Europe, when someone thinks about Chevy, they think about small, crappy Korean cars. Yes, it's not a joke. GM imports cars from Korean auto maker Daewoo and rebrands them as Chevrolets for the European market. Presumably this is done to somewhat heighten the status of these cars to induce more sales, but let's be honest: All they really do is devalue the once proud Chevy name and bring it down in the dirt among all the other generic crap coming out of Asia.
Let's take a look at the proud "Chevys" you can buy in Europe, shall we? If you can stomach it, that is.
First there's the little Chevrolet Matiz. It is also known in the Asian and mid-east markets as Chevrolet Spark, and in Mexico as Pontiac Matiz. (Yep, they had to go and ruin the Pontiac name too). Ah yes, it's got a look only a manga-loving, teenage Japanese poptart could love:
http://www.autocity.com/img/actualidad/galerias/Chevrolet_Matiz_2006_1730_3.jpg
http://www.car-catalog.com/small_cars/chevrolet_matiz_l4.jpg
http://z.about.com/d/cars/1/7/z/l/pontiac_matiz.jpg
Then, the Chevrolet Nubira (the name alone makes you wanna puke). Available as both sedan and station wagon:
http://forum.avtoindex.com/foto/data/media/27/chevrolet_nubira_2004_1.jpg
http://upload.wikimedia.org/wikiped...g/800px-Chevrolet_Nubira_Kombi_Sweden_008.jpg
http://www.subo.com/pub/fotos/vehiculoNuevo/600/44/383/2007/4_4/11.jpg
As if that wasn't enough, there's the very sexy little toy car Chevrolet Aveo. Available as sedan or "hatchback". Couldn't you just see a frog-eating, beret-wearing Frenchman driving one of these around with a smirk, and a baguette sticking out of the trunk? (That's probably as much as you could fit in there):
http://www.thetorquereport.com/003_chevrolet_aveo_003.jpg
http://www.vicky.in/straightfrmtheh...tors-gm-aveo-u-va-india-2008-quarter-view.jpg
http://upload.wikimedia.org/wikiped...et-Aveo-2.jpg/800px-2007-Chevrolet-Aveo-2.jpg
http://img.quebarato.com.br/photos/big/2/1/4BE21_1.jpg
http://www.automedia.com/NewCarBuye.../Aveo/Hatchback/2005_Chevrolet_Aveo_ext_1.jpg
Then there's the Chevrolet Epica. Another one of the anonymous, generic sedans they try to pass off as pleasurable cars these days:
http://www.autocity.com/img/actualidad/galerias/Chevrolet_Epica_2.0_VCDI_3126_1.jpg
http://z.about.com/d/cars/1/0/W/l/chevrolet_epica.jpg
http://katalog-automobilu.cz/img/chevrolet-epica-2-0-24v-8.jpg
http://www.d4u.com.ua/uploaded/file...rvw/Chevrolet-Epica_side_staticx1280x1024.jpg
Then there's the 4x4 SUV Chevrolet Captiva. I'd have to try very hard not to point my finger and laugh derisively if I saw one. How well do you think it would hold up in the terrain versus even a stock K5...? What's that, you say?
http://z.about.com/d/cars/1/0/V/l/chevrolet_captiva.jpg
http://www.carwale.com/blog/wp-content/uploads/2007/07/chevrolet-captiva-rear.jpg
(Oooh, look, it has dual exhaust! Can you feel the power??)
http://pub.tv2.no/multimedia/na/archive/00258/Chevrolet_Captiva_258887g.jpg
http://www.carwale.com/blog/wp-content/uploads/2008/04/chevrolet-captiva.jpg
Well, you probably get the picture by now... There's even more, but one thing they all have in common: It's all Korean crap, and the only relation to Chevrolet is the badges they slap on them! Sure, GM has had ventures with Daewoo for over 30 years now, but it's only in recent years, after actually buying most of the Daewoo company to form GM Daewoo in 2002, that they've started slapping bowties on them. You'd think they'd have the sense to still brand them as Daewoos and not associate the bowtie logo with them in anyway, but uh-uh...
Leave it to GM to devalue the Chevrolet brand and logo. I'd be ashamed to drive a K5 in Europe now; maybe some of these drivers in their Asian crapmobiles will think we have some kind of kinship and wave to me, or maybe my K5 will also be mistaken for an Asian crapmobile by the less informed public. I mean, goddamnit, who's responsible for this? Heads should roll on the GM board! Wagoner, I'm coming for YOU.
(Yes, this post is somewhat tongue-in-cheek, but still, seriously... What's the world coming to?
)
Let's take a look at the proud "Chevys" you can buy in Europe, shall we? If you can stomach it, that is.
First there's the little Chevrolet Matiz. It is also known in the Asian and mid-east markets as Chevrolet Spark, and in Mexico as Pontiac Matiz. (Yep, they had to go and ruin the Pontiac name too). Ah yes, it's got a look only a manga-loving, teenage Japanese poptart could love:
http://www.autocity.com/img/actualidad/galerias/Chevrolet_Matiz_2006_1730_3.jpg
http://www.car-catalog.com/small_cars/chevrolet_matiz_l4.jpg
http://z.about.com/d/cars/1/7/z/l/pontiac_matiz.jpg
Then, the Chevrolet Nubira (the name alone makes you wanna puke). Available as both sedan and station wagon:
http://forum.avtoindex.com/foto/data/media/27/chevrolet_nubira_2004_1.jpg
http://upload.wikimedia.org/wikiped...g/800px-Chevrolet_Nubira_Kombi_Sweden_008.jpg
http://www.subo.com/pub/fotos/vehiculoNuevo/600/44/383/2007/4_4/11.jpg
As if that wasn't enough, there's the very sexy little toy car Chevrolet Aveo. Available as sedan or "hatchback". Couldn't you just see a frog-eating, beret-wearing Frenchman driving one of these around with a smirk, and a baguette sticking out of the trunk? (That's probably as much as you could fit in there):
http://www.thetorquereport.com/003_chevrolet_aveo_003.jpg
http://www.vicky.in/straightfrmtheh...tors-gm-aveo-u-va-india-2008-quarter-view.jpg
http://upload.wikimedia.org/wikiped...et-Aveo-2.jpg/800px-2007-Chevrolet-Aveo-2.jpg
http://img.quebarato.com.br/photos/big/2/1/4BE21_1.jpg
http://www.automedia.com/NewCarBuye.../Aveo/Hatchback/2005_Chevrolet_Aveo_ext_1.jpg
Then there's the Chevrolet Epica. Another one of the anonymous, generic sedans they try to pass off as pleasurable cars these days:
http://www.autocity.com/img/actualidad/galerias/Chevrolet_Epica_2.0_VCDI_3126_1.jpg
http://z.about.com/d/cars/1/0/W/l/chevrolet_epica.jpg
http://katalog-automobilu.cz/img/chevrolet-epica-2-0-24v-8.jpg
http://www.d4u.com.ua/uploaded/file...rvw/Chevrolet-Epica_side_staticx1280x1024.jpg
Then there's the 4x4 SUV Chevrolet Captiva. I'd have to try very hard not to point my finger and laugh derisively if I saw one. How well do you think it would hold up in the terrain versus even a stock K5...? What's that, you say?

http://z.about.com/d/cars/1/0/V/l/chevrolet_captiva.jpg
http://www.carwale.com/blog/wp-content/uploads/2007/07/chevrolet-captiva-rear.jpg
(Oooh, look, it has dual exhaust! Can you feel the power??)
http://pub.tv2.no/multimedia/na/archive/00258/Chevrolet_Captiva_258887g.jpg
http://www.carwale.com/blog/wp-content/uploads/2008/04/chevrolet-captiva.jpg
Well, you probably get the picture by now... There's even more, but one thing they all have in common: It's all Korean crap, and the only relation to Chevrolet is the badges they slap on them! Sure, GM has had ventures with Daewoo for over 30 years now, but it's only in recent years, after actually buying most of the Daewoo company to form GM Daewoo in 2002, that they've started slapping bowties on them. You'd think they'd have the sense to still brand them as Daewoos and not associate the bowtie logo with them in anyway, but uh-uh...
Leave it to GM to devalue the Chevrolet brand and logo. I'd be ashamed to drive a K5 in Europe now; maybe some of these drivers in their Asian crapmobiles will think we have some kind of kinship and wave to me, or maybe my K5 will also be mistaken for an Asian crapmobile by the less informed public. I mean, goddamnit, who's responsible for this? Heads should roll on the GM board! Wagoner, I'm coming for YOU.
(Yes, this post is somewhat tongue-in-cheek, but still, seriously... What's the world coming to?
)

Don't get me started on what GM did to their 4x4's here in the States.