Might try a bump of ether to see if it will fire. If it tries, then lack of fuel is like issue.
You said 3/4 tank, but is that on the guage (which could be defective and showing incorrectly), or verified there is fuel?
If fuel definitely there, start chasing the fuel circuit.
Is there fuel to the filter? If not, is there a lift pump, and is it running? If so, is it getting fuel out of the filter? Plugged filter?
If fuel is getting to, and through the filter, is it getting to the injection pump? If so, is it coming out of the pump and going to the injectors? If so, you might try bleeding the lines to the injectors?
If the motor is cranking like its trying to start, I would doubt it being something like a safety switch because it probably wouldn't even try to turn over.
Sounds like it might be a rental, so you might just have them fix it.