General consensus, from what I've read over the years, is to keep it between 160 and 180. Lower than 140 and it shifts slow and more than 180 and the fluid starts to cook. I wouldn't worry about the fluid until it gets to 235 but no reason to run it above 200 all the time.
Keep in mind that you're supposed to change the transmission filter every 20,000 miles. That's 5 quarts of fresh fluid every 20,000 miles. It helps prolong the life of your transmission greatly.
I run the factory GM transmission cooler that they put on plow trucks from the factory. I don't use the in-radiator cooler. My early (1983 build date) 700R4 survived 61,000 miles of plowing snow with 2.73 gears. It then survived 20,000 miles of hard driving with 33s and 2.73s and some wheeling. It then has survived another 20,000 miles of 33s and 3.42s with a motor that makes twice the power of stock. And I shift it manually quite often (six grand).
To get a 700R4 to last you need to:
have the TV cable adjusted properly
change the filter every 20,000 miles
keep it cool
don't let it seek for gears