Well, I get so pissed I guess seeing them marketed to people with vehicles that really can't use them. It's a ****ing scam really. Might as well buy some truck nuts for half the price or even less and get no performance gains but realize you won't anyways.
Nothing short of a blower or just about every bolt on upgrade you can get will really make the modern engines all that much better. The factory has them dialed in for longevity and reliability along with good gas mileage and power. You can tweak them a bit but it's not like you can see drastic power increases for low amounts of money any more.
Frankly I don't even bother anymore. I tried that game with my first Blazer and spent probably a grand and got little to nothing. Now the modern vehicles just get a free flowing air filter and a free flowing muffler. A high flow cat if it needs a new one. Otherwise just enjoy the reliability, power, and mpg the modern engines give and don't try to use them for things they weren't meant to do.