Old school way was to advance the timing until it started pinging under load then retard it a few degrees.
Although that will work, it will be nowhere near to the best timing.
Base timing is just a base timing when the engine is idling and not under load. It's a starting point. Sometimes it's low, sometimes it's high. If too high, it makes it hard to start the engine.
Advance timing can be mechanical with vacuum and with computer controlled engines, electronic advance.
Electronic is all controlled by the computer and is based on where the base timing is set.
Mechanical advance controls how much and at what rpm the advance timing comes on. A good performance setup will be at full advance by 3000 rpm. The base timing plus the mechanical advance give a total timing. Changing the base timing will change the total timing. Playing with the weights and springs can change the mechanical advance.
Vacuum advance is only for part throttle operation.
Now, all you're concerned about is base and total. As I mentioned, total can be just about anywhere. Lets say you use 10* BTDC as a base timing. Engine starts and idles fine. Now the total timing is where the power is made.
Total timing depends a lot on the specific engine. Timing that one engine may like will not be the timing for another. Where an engine likes it's total timing can't be guessed at. The engine either needs to be on a dyno or by using dragstrip tuning to find the best timing which gives the best MPH. Being off by one degree can change the engine 10-20 hp. Once the best timing position is determined, no tuning changes to the engine such as jetting, plug gap, valve lash etc will affect where that engine wants it's timing.
Lets say you had a base timing of 10*. Checking the total timing gives you 32*. If you advance the timing to 16*, the total will be 38*. If you make more power at 38*, you may find the 16* base timing is now too much. 32-10 = 22* of mechanical advance. To maintain 10* base and 38* total, the mechanical advance needs to be changed to 28*
Now if your distributor is computer controlled, the best thing you can do is set the base timing to the factory specs and let the computer control the distributor. There has to be a mark somewhere on the balancer. If not then you'll never get a correct base timing. Change the balancer to one with a timing mark.
Before you bother with any of this, do you now for sure you have good fuel pressure and it is not a fuel related issue on any level? Maybe plumb in a fuel pressure gage and have a check. im also curious is your carb and dist. are the computer controlled versions?