First of all, forget about the fact that 90% of passener cars run 30-32psi all year round regardless of load. For one thing, they don't all do it right. Secondly, once you start swapping tire sizes, the factory recommendations are irrelevant and you have to re-evaluate the correct presssure.
In theory, the pressure should depend on the weight. The tire has a max pressure and a max weight stamped on the sidewall. These two numbers go together, meaning you only run that much pressure with that much weight. The 2nd data point is 0 PSI @ 0 lbs. For all weights in-between, just interpolate to get the right pressure.
The bigger your tires, the less pressure you need. Remember that PSI = lbs/sq. in. If your vehicle doesn't get heavier, but the surface of the contact patch grows, that means less PSI required.
In the end you will still probably tweak it based on performance. Some run extra pressure for improved fuel economy. Some run less for a smoother ride. Personally I try to run what gives the most even tire wear.
I think 32 psi will be a little high for 33" tires. I wouldn't be surprised if 28 is a better number. Maybe more in the front and less in the back.