in general you want a width that matches your trucks weight to get good psi on the ground. if all you go in is bottomless mut pits i guess the wider the better, but for wheeling in general (mud,rocks,sand,snow) you want something not too narrow or too wide. with our trucks thats typically 12-15 width, depending on what you use your truck more on, wider for mud and sand, skinnier for snow and rocks.
i like a 12.50 to 13.50 for what i do with my truck