That's the Herculiner I have on my Tracker. I suck at painting and I figured the Herculiner was cheaper. It's been on there a year this weekend and is holding up nice, but has faded some. PREP PREP PREP! Read the instructions and OBEY THEM!
A friend of mine Herculined the bed of his Ranger...and will tell you to this day that Herculiner sucks. However his prep work sucked. I spent a day sanding, cleaning, sanding, cleaning, preping, Xylol'ing, sanding, cleaning, washing, etc etc etc the lower half of my Tracker. He basically sanded it, washed it, and rolled on one coat. Yeah, it scratched up pretty easily...but then it didn't have anything to stick to and he didn't put it on thick enough.
I also used the Herculiner UV-topcoat. It helps to stabilize the stuff and keep it from fading/degrading. Might be hogwash but I figured for $25 extra and basically a third coat... The only problem was I couldn't find the proper Herculiner rollers to use and the "sorta similar" ones I found didn't work as well. So the UV protectant didn't get into all the nooks and crannies. However I'm happy with it and the Tracker isn't rusting out on me any time soon. Also scares people away from it.
I've also had two trucks lined over the bedrails with Rhino Liner...the softer stuff mentioned in a post above. My '99 Ram 1500 shortbed and my '96 Ranger shortbed both got Rhino Liner and I loved it. It held up well and stuff STUCK to it like nothing else. I once did my own version of that Rhino Liner ad and left my tool box sitting half in the bed of the Ranger with the tail gate down...and after several curves, three right hand corners, and one left hand corner over 5 miles it was still there right where I left it. I love the stuff! Nice and thick too.
Recently got a quote from the local place that's done business with me and the guy wants $550 to do Big Ugly's 8' bed over the rail. Prices have gone up but it's a bigger bed and the guy does good work. Hopefully next spring/summer it'll get sprayed.
Line-X...never used it myself. Had friends who used it and liked it.
As mentioned above talk to the dealers/appliers and get a feel for them. A few years back I called around Grand Rapids, MI to get the bedliner put on my Ram...and was spectacularly unimpressed with the answers of the Line-X guys. I also asked about doing the rockers and lower body of the truck...and they "wouldn't guarantee their work because it might not stick on to the SIDES of a vehicle." When I asked what was different between the bedsides and the sides of the truck the guy actually paused, said uh, and then said "we've never done it before." Rhino Liner was cheaper anyways.
Rhino Liner...works, is thick, stuff sticks to it, isn't cheap, and is good forever if they know what they are doing. It does fade but as mentioned above they can do something about that. I didn't care so I just got the regular stuff. Also sucks up road noise like Dynamat. Good quality stuff but you pay for it...worth the money.
Herculiner...works, is thin unless you put a WHOLE lot of it on it, stuff sticks to the texture but not like it's glued to it like Rhino Liner, it's cheap(ish), and should last forever if you take care of it and make the effort to prepare for it and apply it right. Good quality stuff but not quite up to the professionally done stuff. Worth the money if you can't/won't/don't want to spend the big bucks. Don't expect Rhino Liner but don't expect paint with sand in it and you'll like it.
Big Ugly will probably get Rhino Liner in the bed over the rail. It's great for hauling stuff and generally using/abusing the bed of your truck.
The cab floors and the rockers...not sure. I still have to do the interior of the Tracker and might just go hog wild on a 3 day weekend next summer and do everything in sight. Gotta see how the fundage, frugalness, and laziness are doing at the time.
Also be aware that if you put any bedliner on the exterior of a truck any dirt, goo, sand, road crap, etc will leave traces on it. I put some graphite lube into my Tracker's door locks last winter and still have "marks" under the locks where it drooled down the door.