Maybe, just maybe, this person's significant other (political correctness sucks) has nagged them and nagged them about selling the truck because of that damn canteloupe embargo, driving the price of these melons to upwards of $6.00 a piece. Reluctantly this person agrees to sell their pride and joy because they know their significant other has a particular affinity to the fruit and with their present income they will never make it through the winter. They tell their significant other that because they mean so much to them they will put their beloved truck up for sale. One month goes by, then two, no interest. One night at dinner, the significant other asks "I wonder why we haven't had any interest in the truck?" This is where the plan reveals it's evil genius, across the table without blinking an eye they respond "I dunno, I think it's priced fair." See, that wasn't a lie, they answered the question truthfully. Then, the significant other, shakes their head in agreement and goes back to eating the Lipton Cup O'Noodles soup, the embargo ends, the crisis is averted and everyone lives happily ever after. The End.
Or maybe they are just a dumba$$.