Well, here's the deal, in my opinion. My intent here is not to contradict the original poster.
Gasoline/Air mixtures go bang when ignited. They do not go more bang based on how they were ignited. Throw either a match or a firecracker into a pool of gas on the ground and you'll get the same net effect.
Flame propagation in an engine is based mostly on head/piston design, fuel atomization levels throughout the cylinder, turbulence, fluid velocity, and fuel/air ratio. The role spark plugs play is to get enough energy into the mixture to get it going, and they must do this reliably. They must also be the correct heat range for the engine.
I believe that spark plugs are prime ground for marketing because of both folklore and the fact that they are easy to change. I also believe people do see instant improvement because they had improper plugs to start with, worn out or dirty plugs, or improperly gapped plugs. They also may have had bad connections that were made good when the replacement happened. Plugs usually get changed along with caps, rotors, wires, etc to net a nearly new ignition system.
If in fact a spark plug (or "pulse plug") could offer the kind of fuel efficiency, power, and torque increases that are claimed on that website, the Big Three automakers would be knocking their door down in order to get them as OEM in their vehicles. The unit price per plug would fall due to principles of macroeconomics, and some automaker could make instant claims of 9% increase in fuel economy (while increasing power an torque!!!). I call BS.
I DO believe that some plugs last longer than traditional ones, due to advanced materials being used (platinum, iridium, etc).