I don't want to talk about how I learned that one. It was pre-internet and I was buying brake fluid in gallon jugs...
Memories!..my friend had a CJ-7 that we put a new master cylinder on,around 1992,and we pumped the pedal for no less than 3 nights after bench bleding the master,and went through a couple of gallons of brake fluid,trying to bleed them the usual way..we would get a nice pedal,but after letting your foot off it for a few sconds,it went right back to the floor and took 5-10 pumps to get the pedal to pump up..
We were not dummies,we'd had fixed our own vehicles for decades and were both stumped,he even returned the master and got another one (new instead of rebuilt this time),yet nothing changed..
Disgusted,we started blaming anything we thought was the least bit responsible..his calipers were rusted and old,so we got 2 rebuilts,matched them up at the parts counter to ensure they were the right ones,and had marked them "left" and "right" too...put them on,bled the brakes--same deal,no change!..
We finally admitted defeat,and I ended up taking it to a brake shop ran by a guy I often sold parts too when I worked at a parts store..
He drives it in and puts it on the lift--takes one look at the calipers,smiles,then snickers a bit..he takes off both front wheels and calipers,swaps the calipers from side to side,bleeds the brakes,and five minutes later I am driving it back with a perfect pedal..as he handed me the bill and said "50 bucks please".I said "WHY didn't WE think to check the position of the bleeders??"...
"I dont know,I guess you were just burned out after trying every other possible thing!"...he said he sees a lot of Jeeps come factory with calipers on the "wrong" side,or some that the bleeders simply are too low to bleed ON the vehicle,he's had to take em off and shove a 2x4 block in them and holt the bleeder UP in order to get them to bleed!...then he grins and says "I love Jeeps!--easiest 50 bucks I'll make this week!--Thanks!"..: