CK5
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Chevy's in the wild

On my way to work…

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From the internet…

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Agreed, truck commercials just ain’t what they use to be - here are some pictures of a 1957 Chevrolet 4x4 promotional film climbing Pikes Peak off road.
I added a pic of the You Tube video in case anyone wanted to watch it - sorry I suck at trying to transfer a video.

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Yeah I think once they stopped, promoting the work truck aspect, and switched to the comfort side more trucks were being sold. I blame the F150. Told factory Ford instructor once that an F150 was not a truck, it was a Sedan with large open trunk. The F150 is totally different than f250 and up, not even the same cab on lighter chassis.
 

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