I agree with not buying the pre-diluted bottles of 50/50 coolant, for a buck or two more it seems, you can get the full strength stuff and mix it yourself and get more out of it.
He's still going to need "anti-freeze" / COOLANT, as it is not just for anti-freezing purposes, as I'm sure you are aware, it also raises the boiling point of the water in the system.
not enough coolant mixed in, you'll get boil overs, too much may not cool well enough, although I have never seen it happen as of yet.
Back when I had cooling issues in the hot summers in Phoenix, Arizona, I finally got fed up with the problems with overheating and just opted for the larger radiators, usually a row or two more cooling passes and referred to either "heavy duty cooling" or "max-cool" of some sort.
That one thing only usually cured all overheating problems and was usually running a mix of about 50/50 coolant to water ratio, I'd just buy two full strength bottles and mix it myself.
As far as your running hot problems, get the radiator serviced or better yet, replaced with a larger one, I have also had better luck with heavy duty fan clutches as well, although they tend to make a bit more noise during start up for a bit until they relax. I just recently removed mine for a standard one here in Washington, it doesn't get that hot here as it did in Phoenix.
As far as additives, I had a friend that loved using Water Wetter, I never saw any difference, and supposedly, if I remember right, you're not supposed to use ANYTHING BUT Water Wetter mixed in with straight water in the system. Just weird to me, I'll stick with something I already know works.