Well, I might not be the best guy to reply, I'm still a newbie with winches. Only been using them for about 50 years now.........
Still learning.
But, couple of suggestions:
First, no matter what make of winch you have, the cable attachment device is not designed to hold any serious pull. So, you need to attach the cable, then put a few wraps on the drum first before you put any serious load on it.
These wraps will bind to the drum and take the load off the attachment point.
All wraps on the winch should be side by side, moving across the drum. Take your time and get them nice and neat. Once you have a few wraps on, then you need to start putting a load on the system.
Over the years I have used many ways. The E-brake is good, but sometimes I just find something heavy and drag it to the truck. You want to put some substantial load on the cable when first winding it up.
This eliminates any looseness which can cause the cable to shift under strain.
The trick is to stand a short distance away from the winch while it is winding up, and using leather gloves or some other hand protector, pull the cable sideways to keep it rubbing lightly against the previous wrap.
This keeps the wraps tight against each other sideways.
NOTE: This is assuming you have a load on the hook doing the tensioning for you, so all you have to do is guide the cable.
Take your time and do it right. If a wrap gets separated from the next, or climbs over the previous one, stop, pull that part off and redo it.
Having those wraps tight against each other under tension is important.
First, it lets you put the maximum amount of cable per wrap with the minimum diameter, and it presents a solid base for the wraps above to squeeze down on when doing a hard pull.
The standing portion of the cable that is doing the pulling is trying to cut into the wraps under it. If it is able to bear on just one small portion of cable, such as if it crossed it at an angle, then it tends to crush the two cables into each other damaging both.
If the cable under is wrapped solid, then it bears on the full length and spreads the load.
You take your time and do this exactly, for the life of the cable and ease of using the winch. Because hopefully you are doing this in a nice dry place on a nice day.
This makes using the winch on a bad day in knee deep mud much easier. BTDT.
IMPORTANT: A winch will kill you or really screw you up if you do stupid things. For instance, after some use, a cable might develop "hooks" which are pieces of broken strands which can hook into your gloves or hands and drag you into the winch. So, when winding up the cable, make sure you are far enough back from the winch that you have time to pull loose or tell someone to stop the winch if you do not have the remote in your hand.
Also, when guiding it under tension, the farther back you are when pulling the cable sideways, the more leverage you have.
Now, standing between the load and the winch guiding the cable is only done when the load is a known factor. Don't do it when winching for real, in case the load becomes greater than the cable can handle.
Even so, experienced winchers will sometimes step between when winching to guide the cable with the sole of a boot to stop it from overwrapping on one side. They don't hold it, just a quick kick to drop the cable off the high spot.
Its not a smart thing to do, and not the safest thing to do, but I have done it, and so has everybody I know who winches. If you are careful and watch the load, you can get away with it if its done quickly.
Just be ready to get out of the way if the winch starts bogging down.
All the careful cable wrapping I have mentioned is for the nice days in your yard. When you are using the winch, you try to keep the cable as even as possible, but the main thing is to keep it from trying to bunch up on one end, or build up so big that it scrapes the winch housing or mount.
Then, when you get home, you pull the used part back off, inspect for damage, and then wind it back up correctly under a load so it will be ready for the next time.
Think of it as maintenance, like greasing your joints or changing oil.
Back when the area I hunt was a lot worse than it is now, I often used my winch every day for weeks to either pull me through stuff of other folks out. In those days, I had a dedicated load for rewinding the cable. It was several old engine blocks and assorted pieces of heavy scrap tack welded together sitting on a steel plate with a big eye welded to it.
All that sitting on a concrete area. I had a heavy pole set in concrete at the other end of the concrete area, and I would hook my trailer hitch to it so that the truck will stay still.
Since my transmission had to be in gear for the PTO to work, I could not leave it in park, and the emergency brake was seldom enough to hold it. I would pull the used part of the cable off, and hook it to either the drag or a piece of chain on the drag if I did not need that much out.
The system worked great, I just had to sweep off the sand in front of the drag, or it would decrease the pull load.
On my winch, I often pull about 20-50 feet off, and wind it around the fairlead and top of my big bumper during hunting season. That way, I can use it for short pulls with the truck when someone slides off into a ditch or things like that.
In those cases, I seldom turn on the winch, just use the cable like a strap, but without the snatching part. Since my winch is a PTO, it takes a couple of more steps to use it than an electric. So if all they need is a little help, I just use the cable.
Winches are great things if you use them right and take care of them. Have fun with yours, I have always had fun with mine.