I think we are taking Tim's thread off-topic.
I'm too lazy to look up the Edelbrock system. (as an example) BUT:
If Tim sticks with stock TBI, and modifies the engine, for top performance, PROM burning is a necessity. No argument there from anyone. If Tim NEVER changes the engine or any components for the rest of the engines life after burning a PROM, PROM burning equipment would be "pointless" *IF* he could get a PROM burned right, for less money than the PROM burning equipment.
Now say he wants to make 400HP. His stock TBI system is going to require the aftermarket TB for sure, and thats not all, we know this. Again, if he goes with Edelbrock as a for instance, and out of the box, it will support 400HP, he's already ahead of a stock TBI system, if not factoring cost. He gets his chip burned (or whatever they do) spends a couple hours fine tuning, and he's done. Less time than stock, hasn't had to put together a list of parts, hasn't had to learn PROM burning, etc. So there is a definite convenience factor there.
However, the catch to all that (IMO) would be if indeed a head, cam, intake, exhaust, or whatever change is in the future and it requires a new chip from Edelbrock. The convenience is still there, but if another chip is $300 or so, thats a very large factor if at some point cost IS something you are thinking about, *especially* if you expect the motor to be torn down often, lots of component swaps, etc.
In my case for the stock EFI, I already have a laptop, and I have a friend I am borrowing the PROM burning equipment from. The cost to do this for me is very low ($55 for the adapter, ZIF and couple of chips) but there will definitely be a LARGE amount of *time* spent tuning.
This post is about aftermarket EFI. All the aftermarket stuff is a copy/derivative of the foundation laid down by the major car manufacturers, and from what I've seen, none of it is far inferior to stock anymore. The ONLY penalty to the aftermarket is really the cost, and the point I'm trying to make is that if time is worth anything to you, paying more for aftermarket EFI (as Tim is asking about) may in the long run cost you more money, but save you a bunch of time and hassle.
The know you more about EFI in general is going to help whether you are looking at stock stuff or aftermarket, so it's not hurting anything to learn about all the systems that are out there.
Yes, aftermarket is trying to make things easier. I doubt a push mower company is any competition for Toro, because it's just easier to use a gas powered self-propelled mower. If you are told using the stock system is going to require chip burning, and that is going to take a fair amount of time, learning, and some specialized equipment, OR you can buy something that will get you close, and you spend a couple of hours doing final tune, which are you going to do if money is no object?
Me, I am INTERESTED in seeing what I can accomplish by modifying what GM started me with. Not everyone is interested in expending that effort, and there is no way (or reason) to try and force anyone into it. Tim has plenty of information available on stock systems, and what he would need to do to make a stock system with 400HP, and thats not what this thread is about.