Grant is still the CEO of Operations for Rockcrusher. Over the two years Rockcrusher LLC has been in an ugly corporate sabotage. A former representative of Rockcrusher carried out a secret act to damage property and trademarks, obstruct operations, undermine negotiations, and destroy the reputation of the Rockcrusher name.
When someone takes your entire current inventory, doesn’t pay you for it, and makes an underhanded deal with another company to reproduce the product you have researched and developed, engineered, trademarked, marketed for a specific consumer in the off-road industry, that is sabotage. (This was the same time Rockcrusher originally posted the GM 14 Bolt Covers on CK5.)
“This whole thing has been a shocker (something terrible) for me. It’s been a bloody hard yakka (very hard work) to get the support I needed to put the rumors to rest and to get my business, and my family, back on our feet.” Grant Shirley, CEO of Rockcrusher LLC
This all happened because a person’s greed and laziness overtook his desires. He decided to take away another man’s solid based, family owned business instead of creating and building a new business out of his own talents and abilities.
He wasn’t concerned about the integrity of the product or of the lives it would affect… the loyal Rockcrusher customers and distributors, the moral and ethical character of automotive aftermarket industry’s reputation, or the employees and their families of the true founders of Rockcrusher LLC.
To put an end to the rumors and false allegations, Rockcrusher was never sold out nor were they ever bought out. Rockcrusher never ‘sold out’ to another company or to their loyal customers. Rockcrusher’s commitment to their customers, dealers, and the off-road industry has always been the active power in their company. “I’d had a gutful of the lies and just wanted a fair go it. I’ve been flat out like a lizard drinking (flat out busy). Going at it hammer and tongs (putting a complete effort into something) keeping my business going and trying to keep the product coming. Many of my dealers have been great about it and I really appreciate all the efforts and understanding that they have given me.” Grant Shirley, CEO of Rockcrusher LLC
That is the simple reason that Rockcrusher has not been able to supply the needs of our customers and our dealers in the past. Rockcrusher is rising up from this temporary setback and is coming out stronger than ever. “It was been full on (intense) during these past years: even more than it was to first start Rockcrusher back in 2000. But I reckon we’re on our way to being aces again.” Grant Shirley, CEO of Rockcrusher LLC
We stopped looking at where we’ve been, and started looking at where we can be. Rockcrusher is focusing on the future. We are determined to ‘Fight the Good Fight’ and have faith that justice will prevail in these litigations. Not a malice manipulation, but a tactful strategy.
Just like you have to ‘pick the right line’ to effectively maneuver an obstacle on the trail or in a competition, our team goal is to manage the market by skill and dexterity. We look forward to gaining your business and exceeding your expectations.
Rockcrusher & Grant will HONOR the $70 Price of the CHEVY/GM 14 BOLT DIFF COVER FOR CK5 MEMBERS UNTIL DECEMBER 31ST. After that, you'll have to buy from one of Rockcrusher's Authorized Dealers... We want to make it right with CK5 members but still be fair to our dealers.
You can see an image of the New Rockcrusher Chevy/GM 14 Bolt Diff Cover on line.
To get the CK5 $70 Deal, you have to contact me.
Gratefully yours,
LarryConville