Letters in...I've been hating on white letters for decades. Do you have a NASCAR sponsorship agreement? If not, why are you running advertising on your tires? Fuvk em, I bought them, I own them, they should have my name on them, not their name...
Clearly I'm in the minority here, but that's my thinking. I don't have any dealer 'tags' on my 2015 GMC for the same reason. When I took delivery they were applying all the stupid window decals etc, and I made a stink. Told them they can remove all of that crap, or we can go back inside a negotiate how much they're willing to pay me to advertise on my truck.