The only ones to be driving this will be city dwellers who just want something different to drive. Until there is a battery breakthrough, electric pickup trucks for the masses, won't be a reality unless regulated as forced, which is of course possible.
As the owner of a Chevy Volt, I can tell you range varies significantly. Current battery tech doesn't like: anything over 45mph, anything below 60 degrees, anything over 4 or 5 years old. Our 38 mile range 2014 volt gets mabey 25 in winter (20 degrees) and less if your on the highway. Hell even at ideal 70 degrees temp, if we drive that volt 75mph on the freeway it's much closer to 32 miles of ev range.
Towing, forget it, range cut in half, easily. Towing a 4 place snowmobile trailer in 20 degree weather going 75mph down the highway, I bet you'd be lucky to get 150mi of range out of this thing.
The "utility" just isn't there. Pickup drivers drive long highway distances hauling and towing stuff in cold and hot. Even if you can "dc fast charge" (which is bad for the battery) your still looking at many 1/2hr stops just to go 500 miles somewhere.
Couple all this with force closing of coal plants (base load) and increased intermittent load (wind and solar) is already caused electric rates to go thru the roof, add to that more force electirc load in the form and ev's and you have about a 6 or 7$/gallon equiv to operate vehicle, simply not feasible.
New battery tech is what's needed over more vehicles turning EV.